Whitehorse Foodbank Fundraising Strategy

Title: Whitehorse Foodbank Fundraising Strategy
Project Scope: A fundraising and communications strategy designed designed for the Whitehorse Foodbank.
Location/Year: Whitehorse, 2010
Role: Project lead; Graphic Design


This communications strategy was developed as part of my final project in the Multimedia Communications program at Yukon College. Students partnered with a non-profit organization in the community to design a comprehensive communications strategy. I partnered with the Whitehorse Foodbank and created a promotional campaign to help them with their 2010 fundraising campaign. The campaign strategy developed a post-card mail out with messaging encouraging the public to consider an annual donation amounting to 33 cents/day. The design used typographic and visual language of the old style grocery store and product branding.

1-6. Illustration by Matthew Carreau

Client Situation Analysis

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